Great Leaders Inspire Action

 Here's a great TED talk that talks about the importance of understanding purpose.  Simon Sinek makes the distinction that people don't buy what you do; they buy why you do it.  It is interesting though that most of us tend to forget the why and start with the what we are selling or doing.  Here's the link and let me know what you think.

http://www.ted.com/talks/lang/eng/simon_sinek_how_great_leaders_inspire_action.html.